When it comes to making a large investment to adopt a new technology like Hadoop, eventually the CEO must be presented with the pros and cons and approve the expense. Most CEOs start with a skeptical attitude for good reasons. They know that their technology staff really can’t wait to play with the latest stuff. They know that new investments in technology go south as often as they work out. The bloom is off the rose for investments in technology for its own sake, especially in a weak economy.
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